Posted on August 01, 2008 by Jonathan Hensley
Microsoft’s New Ad Campaign
Yesterday there was a Microsoft Ad showing on my site. I captured it in the video below (chances are it’s running on the page today since I’m writing about it). It’s about their new ad campaign, The Mojave Experiment (I first mentioned Mojave in an earlier post July 25th), which takes people with negative preconceived notions about Windows Vista and lets them test out Microsoft’s new beta operating system Mojave.
The catch is… they are really testing Vista! The Mojave site has some pretty funny videos with the users bashing Vista then doing a 180 when they get to test Mojave. Microsoft has posted some really interesting before and after survey numbers from the experiment.
- 94% of respondents rated Mojave higher than they initially rated Vista
- 0% rated Mojave lower than initially rated Vista
- Average pre-demo Vista score: 4.4
- Average post-demo Mojave score: 8.5
It’s about time Microsoft is finally attempting to dispel the Vista sucks rumors. I’ve been using Vista for two years now (since beta 2). Ever since RC1 it’s been pretty good except for some compatibility issues. Since the RTM release though it’s been solid.
Is it too little, too late? Can Microsoft turn around the reputation the Mac commercials gave to Vista? We’ll see.
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